Marketing 101: Targeting the Right Audience

As an author, how can you find your target audience? If you’re going to list the names of the possible fans of your book’s specific genre, you’re just wasting your time. The crucial thing is to find the perfect reader: the one who purchases every single one of your book, the one who knows the story and all the characters, the one who keeps eyes peeled to every single word you wrote, and the one who enrolls in your newsletter. Once you’ve found this “one” person, you can reach out to a group of readers who shares the same interests. These are the people who will make up your target market. I’m not saying these are the only people who will buy your book, but, it’s crucial to identify your target market first before trying to appeal to everyone to buy a copy of your publication. For example, your target market will buy your book and leave a review so others will be encouraged to purchase a copy. Also, they can spread your book by word of mouth. Getting the right market and focusing on them will give you a higher chance of selling your book(s) while building a stable fan base.

If you’re an author who is just starting out, you might have a lot of questions in mind, particularly about how to find and develop your target market.

Everything starts with yourself

One rule of thumb in the publishing world is to always start with yourself. For instance, if you enjoy writing a specific topic, you can simply assume that someone in your demographic range will also like your book. There, you’ll start building different profiles by analyzing your interests.

Scrutinize your book

One of the main reasons why people will get interested in your book is the subject matter. For instance, if your book is all about medieval weapons, you may be targeting fans who love reading about medieval times and medieval weapons. You may get too focused on the scenes, characters, and plot while forgetting the subject matter, which likely attracts the right audience.

Consider the buyer

When it comes to identifying your target market, considering who the buyer of the book will be. For instance, a children’s book most likely is bought by parents or adults, hence, you need to make sure that your book should be appealing not only to the reader but also to the buyer.

Once you’re starting to build your target market, it’s not the end of your marketing campaign. You will still have to engage with other people who are outside your target scope.

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